From Peanut Butter to Strategy
Growing up in a small town in Southern Sweden, I was hungry for adventure and eager to explore the world.
Between college and university, I lived in Oslo, Norway, where I worked at a peanut butter factory. It wasn't fun, but I needed the income to go skydiving, backpack across Africa, and subsidise my second full-time job, unpaid as a communication manager for a newly opened nightclub.
Graduating from Berghs School of Communication in Stockholm, I relocated to SF where I've earned a BFA in Advertising. I've come to realize that people are tired of brand-monologues. Instead of talking, brands should create value. Action speak louder than words.
I'm always building something, discovering a new domain and deepening my understanding of the world at large. I love books and podcasts, dinner with friends, and playing Uno.