From Peanut Butter to Strategy

Growing up in a small town in Sweden, I was hungry for adventure and eager to explore the world.

Between college and university, I lived in Oslo, Norway, where I worked at a peanut butter factory. It wasn't fun, but I needed money to go skydiving, backpack across Africa, and subsidize my second full-time job, unpaid as an experienced manager for a newly opened nightclub.

Graduating from Berghs School of Communication in Stockholm, I relocated to SF to pursue a BFA in Advertising, but after two years working realized I'm more passionate about making great products and companies than ads.

I love podcasts, working out, eating with friends, and side-projects.