California Beans
Background
The California Dry Bean Advisory Board was established June 22,1970 as part of the Marketing Order directed by the California Department of Food and Agriculture. The Board is committed to sustaining and improving the production of beans and the promotion of California grown beans.
Challenge
Over the last ten years the consumption of dry beans in the U.S has
declined by 3 percent annually.
Business goal
To increase the consumption of California-grown beans.
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