Contribution
I focused on research and brand strategy. Also contributing to research to inform messaging, ad placements, and creative reviews.

Campaign Summary
Companies everywhere are sitting on enormous amounts of untapped data. In fact, only 1% of it is actually being put to use. So to show businesses what Google Cloud can do with data, we partnered with the NCAA and made the world’s first live, predictive TV commercials—in front of 47 million March Madness viewers.

We built an app that not only enabled us to change copy and visuals in real-time—but assemble, render, and traffic an ad in minutes. This allowed us to be as live and contextual as possible. So no matter where the data took us, we were prepared.

Outcome​
+91% lift in interest
+42% increase in brand search volume
+30% more new site visits
+19% rise in time spent